Update: This post is now obsolete.
Every year, PRWeek nominates the best of the best PR campaigns from the year for their prestigious Campaign of the Year Awards.
This year, they was honored with two nominations; one in the Product/Brand category and one in the Non-Profit category. In the Non-Profit category, Atomic PR gained a nomination for their collaboration with The Trust for Public Land and the Trust’s efforts to save land around the world-famous Hollywood sign.
Meanwhile, Polaroid underwent a successful re-branding and re-launching in 2010 with their help. This success earned its’ second nomination for Campaign of the Year, this time in the Product/Brand category.
The Secret to Atomic PR’s Success
The secret to Atomic PR’s success is really not a secret at all. The company proudly boasts ComContext, a unique public relations analytics platform. Traditional public relations efforts rely on experience, opinion and contacts to achieve successful results.
ComContext, in contrast, relies on metrics, hard data and analysis to gain insight and develop strategies for PR success. By targeting their PR efforts to areas that will have the most impact and success, as identified by ComContext, many of Atomic PR’s clients have seen a 100% improvement across PR performance measures.